Getting Ranked in the Search Engines

Copyright © Kevin Freeman

Have you ever considered…?

Offering additional value on your website for affiliates and partners. You can place links to their sites and products, for example, and ask them to do the same for you. In addition, you can advertise affiliate or partner books or videos if these products relate to your industry, and are not in competition with your own product or service line.

To sell a product or service to your prospective customer, you must first get them to visit your website. Advertising isn?t the answer, unless you are willing to buy expensive ads from search engines that will give you great placement in the search results list when a customer searches for one of your keywords. You are better served to focus on the search engines and directories. Most customers will only look at the first 2-3 links the search engines deliver in the search results list, so you need to be among the first few sites to get your customers? attention.

The most important factor to your website success is your own search engine savvy. Simply, you must understand the basic principles of search engines so you can capitalize on how these engines work, and on the information they deliver to your prospective customer. First, develop an understanding of the different types of search mechanisms offered on the web. These are search engines and directories. Do your research so you can determine what will help your website?and you will succeed.

You Don’t want to have to change web hosts in mid-stream unless you absolutely have to do so, so do your homework and ask questions ahead of time. Be sure your web host can accommodate e-commerce and storefronts, wireless capability, blogs and anything else you want to add onto your site. Estimate your growth needs and ensure that this web host can serve you as you grow.

To get repeat web traffic, update the pages on your website frequently. Some search engines and directories will drop sites that are stagnant. You can even put a date on the page to show when it was last updated. Add a link to your primary pages with a script to ?book mark or add this site to your favorites.?

If you are unable to research and choose keywords and work on your own website search engine ranking, consider hiring someone to work with you on these issues. Search engine promotion and search engine marketing companies and individuals will look at your plan for your new or existing site and make recommendations to increase your search engine ranking and website traffic. They can also provide ongoing consultation and reporting to monitor your website and make recommendations for edits and changes to keep your site traffic flowing and your search engine ranking high. They should with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.

Do not annoy your customers by presenting products on your website that are marked ?sold? or pages that say ?under construction? or ?coming soon.? Do add new content frequently so returning customers will not be bored by seeing the same products they saw four months ago. If your site is dated or has current references, be careful to change these references frequently so you Don’t give the perception that your site is gathering dust.

To enhance your credibility and positioning as an expert in your website topic area(s), offer your customers a free eBook or a report for a minimal charge. Write it yourself and allow your member customers or those who are receiving newsletters to download the report or eBook. If you Don’t want to write it yourself, you can hire a freelance writer to ghostwrite it for you at a relatively low cost and Take what you’ve learned in this lesson and begin working now.

Kevin Freeman

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