BlackButteConsultants.com

Why You Should Forget The Yellow Pages and Focus On Getting A First Page Rank On Google

Bill Priore — Wed, 21 Jul 2010 17:01:00 +0000

I know that I have shown you that it is possible to dominate the page ranking in Google but I have not told you why. Well rather than write out a bunch words, I thought I would show you a video I found on YouTube. It was made in Melbourne , Australia. It really brings the point home

Click here to view the embedded video.

Google Video Search For Homes For Sale In Jackson Hole – Almost Taking Over

Bill Priore — Sat, 10 Jul 2010 01:40:07 +0000

We have worked hard over the last 3 weeks to test our methods to dominate Google in a niche, specifically the high end real estate market. In the precess we have uncovered a couple of really interesting things. The first is all of the chatter regarding the “Google Sand Box”. The Google Sand Box is a construct created by many SEO companies that says when you initiate a marketing campaign for a particular website that you will be “Sand Boxed” for about a month before you will see results of your investment. Well we now know that with respect to video the “Sand Box” is nowhere to be found. How can I say that just see the Evidence Here .

The more interesting point of view is that if someone who is not a real estate agent trying to sell homes in Jackson Hole can dominate the first page of Google’s video page. Why is that important? Well let me explain. If I were looking for a home for sale in Jackson Hole I want to see the property or a video of the property. Since setting up this site, my Google Analytics shows that I had folks from California, Arizona,Louisiana,Oregon,Illinois,Mississippi,Nebraska,Alaska and Australia visiting the site. Why is that important? There are folks that are interested in homes for sale in Jackson Hole. Now how does someone in those locations going to get engaged in the real estate market in Jackson Hole through a static web site. How do they chose an agent? They don’t they chose a property and go with the agent. So the bottom line is that these real estate agents have been so jaded by the fact that they represent luxury properties and they don’t have to do anything but put up a static site and people will chose. They don’t realize that Internet marketing is a WAR. You need to dominate to win. We will see if they get the point. You can see the proof here

Another Slot On The First Page of Google Video

Bill Priore — Tue, 06 Jul 2010 17:03:21 +0000

This is really fascinating.

40% of Google's Video Page is ours in 4 hours

Case Study Update for Homes for sale Jackson Hole

Bill Priore — Mon, 05 Jul 2010 20:31:10 +0000

Just a quick update on my latest experiment for http://homesforsalejacksonhole.com . I really have only been able to work on this in my spare time but the results are, well pretty good give the time spent. Here what we have at the moment. I have blocked out the URL because well I can’t give away my secrets just yet.

Ranking on the second page of Google – 2 slots. The amazing thing is the second slot ranked in 4 days. See it here.

The best news is that for the same search terms we took over the #1 and #2 slot on Google Video. See the rankings here

I have included the video for you to see that it was really no big deal. But the really big deal as my friend Mike would say is that it took these slots in 7 days. Can you believe that!

The most surprising thing of all is that we made the first page of Yahoo without optimizing for that search engine. Cool. See the rank here.

Click Here To Watch The Homes for Sale In Jackson Hole Video

Homes for Sale Jackson Hole – Case Study 6/24/2010

Bill Priore — Thu, 24 Jun 2010 22:27:10 +0000

Well I have been very busy over the last 48 hours and haven’t devoted the time I needed. I do need sleep. Anyway we didn’t break the page one barrier yet for homes for sale in jackson hole but we did manage to get a second slot on the second page. I just realized this may be the appropriate time to discuss the “Google Sandbox”. If you don’t know about the Google Sandbox well you are not alone. Click On The Image To Expand It

Here is the Wikipedia definition:

The Sandbox (a.k.a. Sandboxing or the sandbox effect or the Google penalty) is a name given to an observation about the way Google ranks web pages in its index. It is the subject of much debate—its existence has been written about^[1]^[2] but not confirmed and several observers state that they have observed the contrary.^[3]

According to the sandbox effect, Google temporarily reduces the page rank of new domains, placing them into what is referred to as its “sandbox”, in an effort to counter the ways that search engine optimizers attempt to manipulate Google’s page ranking by creating lots of inbound links to a new web site from other web sites that they own.

A “reverse sandbox” effect is also claimed to exist, whereby new pages with good content, but without inbound links, are temporarily increased in rank—much like the “New Releases” in a book store are displayed more prominently—to encourage organic building of the World Wide Web.^[3]^[4]

David George disputes the claim that Google applies sandboxing to all new web sites, saying that the claim “doesn’t seem to be borne out by experience”. He states that he created a new web site in October 2004 and had it ranked in the top 20 Google results for a target keyword within one month. He avers that “[n]o one knows for sure if the Google sandbox exists”, and comments that it “seems to fit the observations and experiments of many search engine optimizers”. He theorizes that the sandbox “has introduced some hysteresis into the system in order to restore a bit of sanity to Google’s results”.^[3]

In an interview with the Search Engine Roundtable website, Matt Cutts is reported to have said that there are some things in the algorithm that may be perceived as a sandbox that don’t apply to all industries.^[5] Jaimie Sirovich and Cristian Darie state that they believe that, while Google does not actually have an explicit “sandbox”, the effect itself (however caused) is real.^[4]

Rand Fishkin. “Google’s Sandbox Still Exists Exemplified by grader.com”. http://www.seomoz.org/blog/googles-sandbox-still-exists-exemplified-by-gradercom.
Ann Smarty (May 27, 2009). “10 Ways to Diagnose a Google Penalty”. Search Engine Journal. http://www.searchenginejournal.com/10-ways-to-diagnose-a-google-penalty/10566/.
David George (2005). The ABC of SEO. ABCSEO. pp. 109–110. ISBN 1411622510. http://books.google.com/books?id=LZqjRa6l-iwC&pg=PA109.
Jaimie Sirovich and Cristian Darie (2007). Professional Search Engine Optimization with PHP. John Wiley and Sons. ISBN 0470100923.
“Coffee Talk with Senior Google Engineer : Matt Cutts”. Search Engine Roundtable. RustyBrick, Inc. Web Development. 2005-11-16. http://seroundtable.com./archives/002809.html.

Retrieved from “http://en.wikipedia.org/wiki/Sandbox_effect“

Well believe what you want the fact remains that my methods consistently fall into the negative sandbox otherwise I would never be able to rank, in some cases within hours. I just think that is a way for Search Engine Optimization (SEO) companies to manage the expectations of the their clients while charging them an arm and a leg until they get to the first 5 pages of Google and then declare victory. Then it is open the check book baby because if you want to get to the first page we need to have more money because it takes more work. I don’t ascribe to that kind of approach. Give a client what they want, charge them a fair price up front and let them know the pluses and minuses of the approach. Done deal. What is the matter with being honest these days? Jeeze give me and the client a break. Anyway I digress, stay tooned (my school mate is the voice of Winnie The Pooh and he signed my daughter’s program that way and it stuck with me).

A Page A Day For Homes For Sale In Jackson Hole

Bill Priore — Wed, 23 Jun 2010 11:28:06 +0000

Early this morning I loaded a post identifying the fact that within 2 days I was able to jump to page 3 of Google with homes for sale in Jackson Hole. Well I am happy to report that six hours after that post, we jumped to page 3 of Google. That is a page a day once indexed. Here is the proof

Page Ranking for Homes For Sale Jackson Hole – Case Study 3

Bill Priore — Wed, 23 Jun 2010 00:35:01 +0000

Hey everyone, over the last 2 weeks I started 2 brand new Google Page Ranking Studies. The newest one is homes for sale in Jackson Hole Wyoming. I chose this one because I wanted to prove to everyone that these techniques work in any niche market so I started thinking..hmm real estate. That is a competitive market regardless of the geographic location. Choosing which battleground to fight Google was easy. I just thought of places that really inspired me in my early career and Jackson Hole popped into my head. Besides if you have ever been there you know what I mean. If you haven’t well take a look at image and you will quickly understand. Anyway, I digress. So I did the research and found that the average home value for houses for sale in Jackson Hole, depending upon where you look ranges from $1.27 to $1.98 million. The competition paying Google for paid ads was decent. So I took the shot and purchased my URL from Godaddy.com did some internal server transfers, loaded up WordPress, copied the Thesis theme in and bingo. Up and running. Then I went to work doing my thing. I did make a crucial mistake. I really didn’t want to let on to the competition what I was up to so I only put up the minimal SEO optimized text. What I failed to realize is that Google wants better content so I have to make some additions to the site. Even with this mistake, I was making my advance on the target. Click Here to See The Search Results for Homes for sale Jackson Hole BEFORE I did anything.

I initiated the campaign and in less than 24 hours we ended up on page 3 by doing only one thing. Click Here to see the Google search engine results for homes for sale in Jackson Hole.

Facts About Google Search Engine Optimization and Page Ranking

Bill Priore — Thu, 27 May 2010 19:18:35 +0000

Well it has been a long time coming but here is another example of how to search engine optimization to dominate the first page of Google. Ever since starting this Blog, we have been very busy and there just doesn’t seem to be enough time to go through case studies however, we anticipate doing a better job of showing you all how we use search engine optimization techniques to dominate Google in the local search arena for our clients. You may ask yourself; Why do I need to dominate the first page of Google? What if your business listing on the first page of Google looked like this !!! Think about it, if a searcher is looking for a particular service or product and Google returns the search and all they see are listings with your name or URL; what do you think they are going to do? Of course they are going to click one of the listings and go to your site. They are not going to go to Page 2 because you are the Authority for that search term.

There are many ways to increase a site’s page ranking including all of the standard SEO techniques that you can find on the internet. There also are other “white hat” methods to increase page rank that don’t cost a bunch of money and can provide the same if not better page ranking results. If you want to see how these techniques dominated Google in the Restaurant Niche just click here. OK, now for my second case study in the Plumbing Niche. Here are the facts:

As you might imagine it does take time for Google to index and rank the site. It is important to note that there has been much discussion on the web around a web site’s age in the process of ranking in the search engines. This is obviously not as big a factor as they make it out to be. Within 30 days of creation we were able to own 50% of the first page of Google and we anticipate that this percentage will continue to increase. We have included many articles and videos by other experts in the Search Engine Optimization and Page Ranking industry as a resource for our readers. For disclosure purposes, we do use some of these techniques for our clients but when our client’s want quick and total domination of the first page of Google we utilize proprietary techniques and software which are not free. Also for disclosure purposes, the results that you see are all free organic results and that these results are not typical and may vary depending upon many factors.

Please enjoy the articles and videos you see here and join our mailing list for breaking articles and announcements.

SEO, Video and Engagement Objects – The Importance of Video for SEO

Bill Priore — Thu, 29 Apr 2010 23:24:53 +0000

This is a great post and if you are a small business you really need to pay attention to what Bruce is saying here.

Bill

Bruce Clay talks with ReelSEO at Search engine strategies conference San Jose 2009. Bruce tells us about the importance of online video when it comes to SEO, universal and organic search rankings within Google both now and in the future. Video, which he classifies as one “engagement object” is thought to be of crucial importance when it comes to website rankings within Google. As Bruce puts it in this interview:

“I think, that a year from now, we are going to be sitting here saying – ‘if you don’t have video, if you don’t have engagement objects on your website, you are just not going to rank. It will make you last among equals if you dont have it.” – Bruce Clay

For more about our interview with Bruce, visit:

http://www.reelseo.com/engagement-objects-seo/

For more coverage on Video SEO, visit:

http://www.reelseo.com/

Bruce Clay talks with ReelSEO at Search engine strategies conference San Jose 2009. Bruce tells us about the importance of online video when it comes to universal and organic search rankings within Google both now and in the future. Video, which he classifies as one “engagement object” is thought to be of crucial importance when it comes to website rankings within Google. As Bruce puts it in this interview:

For more about our interview with Bruce, visit:

http://www.reelseo.com/engagement-objects-seo/

For more coverage on Video SEO, visit:

http://www.reelseo.com/

Duration : 0:2:57

Click here to view the embedded video.

Texas SEO Search Engines Crawl Web Pages, Not Websites. Get The Best Ranking For Your Site

Bill Priore — Wed, 28 Apr 2010 17:06:05 +0000

How well organized is your company site or blog? Were you told when it was designed that your website was optimized for good search engine performance?

But was it really?

Remember this: Search engines crawl and index web pages. Not websites.

Now this is where it might get confusing to the non SEO (search engine optimization) oriented person. You see, your website is only a bunch of pages to the engines. Each one unique in and of itself, based on the content it offers to your users and their searchers. Yes, the hope and goal when each site is built is that the search engine spiders will crawl and index the whole website. But more than that, you need to understand that each page needs to be optimized individually for maximum SEO, and the best SERP (search engine result pages) placement for your business website or blog.

What this means to you and your company site is this. Many websites are constructed as a big, mixed presentation of all the products and services your company provides. I see it each and every day.

However, SEO is not done this way effectively. You cannot optimize the site well if all of the products and services are a big hodge podge throughout the pages. Instead, you should target one term you desire for each page. Splitting off different products and services to their own page.

Let me give you an example. If your company sells household cleaning products, you need to split them off into sections, possibly even a page for each individual product. Totally depending upon the desired keywords and phrases you wish to obtain.

My advice, almost always to companies wanting to get the best SEO performance out of their website or blog is to split things up where ever possible. Focus on one product, one service, one keyword, or one keyphrase. Build your pages around each and optimize them as individuals. This is how you get the best SEO for a website. By considering the SEO for each page. Not just the site as a whole.

Think small. Keep each page focused and keep it clear. Your overall SEO efforts will show in the long run. In those tough to crack SERP pages.

If you will take the time, and think about each page, each product, and each service as individuals and then do the homework behind the keyword research, you can take your site to higher levels in the search engine result pages.

Page one is the goal. Page five of the result pages is NOT a business plan. It’s a recipe for bankruptcy.

So keep on optimizing. Keep on working on that SEO. You can get there if you stay focused on the prize. Don’t let your company website sit in the midst of mediocrity. Let it reign supreme.

SEO takes time, and it takes patience. But if you take it slow and easy and study the process, you can learn the basics in very little time. You can make your site perform better. You can get good organic search listings. All with just the investment of some time and energy.

Or you can call us…

Chuck Crawford