This is a great post and if you are a small business you really need to pay attention to what Bruce is saying here.

Bill

Bruce Clay talks with ReelSEO at Search engine strategies conference San Jose 2009. Bruce tells us about the importance of online video when it comes to SEO, universal and organic search rankings within Google both now and in the future. Video, which he classifies as one “engagement object” is thought to be of crucial importance when it comes to website rankings within Google. As Bruce puts it in this interview:

“I think, that a year from now, we are going to be sitting here saying – ‘if you don’t have video, if you don’t have engagement objects on your website, you are just not going to rank. It will make you last among equals if you dont have it.” – Bruce Clay

For more about our interview with Bruce, visit:

http://www.reelseo.com/engagement-objects-seo/

For more coverage on Video SEO, visit:

http://www.reelseo.com/

Bruce Clay talks with ReelSEO at Search engine strategies conference San Jose 2009. Bruce tells us about the importance of online video when it comes to universal and organic search rankings within Google both now and in the future. Video, which he classifies as one “engagement object” is thought to be of crucial importance when it comes to website rankings within Google. As Bruce puts it in this interview:

“I think, that a year from now, we are going to be sitting here saying – ‘if you don’t have video, if you don’t have engagement objects on your website, you are just not going to rank. It will make you last among equals if you dont have it.” – Bruce Clay

For more about our interview with Bruce, visit:

http://www.reelseo.com/engagement-objects-seo/

For more coverage on Video SEO, visit:

http://www.reelseo.com/

Duration : 0:2:57

Click here to view the embedded video.

But was it really?

Remember this: Search engines crawl and index web pages. Not websites.

Now this is where it might get confusing to the non SEO (search engine optimization) oriented person. You see, your website is only a bunch of pages to the engines. Each one unique in and of itself, based on the content it offers to your users and their searchers. Yes, the hope and goal when each site is built is that the search engine spiders will crawl and index the whole website. But more than that, you need to understand that each page needs to be optimized individually for maximum SEO, and the best SERP (search engine result pages) placement for your business website or blog.

What this means to you and your company site is this. Many websites are constructed as a big, mixed presentation of all the products and services your company provides. I see it each and every day.

However, SEO is not done this way effectively. You cannot optimize the site well if all of the products and services are a big hodge podge throughout the pages. Instead, you should target one term you desire for each page. Splitting off different products and services to their own page.

Let me give you an example. If your company sells household cleaning products, you need to split them off into sections, possibly even a page for each individual product. Totally depending upon the desired keywords and phrases you wish to obtain.

My advice, almost always to companies wanting to get the best SEO performance out of their website or blog is to split things up where ever possible. Focus on one product, one service, one keyword, or one keyphrase. Build your pages around each and optimize them as individuals. This is how you get the best SEO for a website. By considering the SEO for each page. Not just the site as a whole.

Think small. Keep each page focused and keep it clear. Your overall SEO efforts will show in the long run. In those tough to crack SERP pages.

If you will take the time, and think about each page, each product, and each service as individuals and then do the homework behind the keyword research, you can take your site to higher levels in the search engine result pages.

Page one is the goal. Page five of the result pages is NOT a business plan. It’s a recipe for bankruptcy.

So keep on optimizing. Keep on working on that SEO. You can get there if you stay focused on the prize. Don’t let your company website sit in the midst of mediocrity. Let it reign supreme.

SEO takes time, and it takes patience. But if you take it slow and easy and study the process, you can learn the basics in very little time. You can make your site perform better. You can get good organic search listings. All with just the investment of some time and energy.

Or you can call us…

Chuck Crawford

1.) Directories And Indexes

First, I would like to describe a difference between Directory and Index. Directory is a collection of links divided by subjects just like Yahoo Directory at dir.yahoo.com. Let’s say you are interested in Finance. Go to Business & Economy section and press Finance. You will find variety of topics listed under Finance.

Index is the number of sites available for search. For example, you go to Yahoo.com and enter “Napoleon” in search box. Results will show a number of sites related to Napoleon in Yahoo Index. The same is true for any other search term. There are millions of sites in listed in major Indexes.

2.) How To Submit Your Site To Yahoo Directory

Listing with Yahoo Directory will provide several benefits for your site. First of all, you will get some traffic from Yahoo Directory. However, number of visitors will depend on category where your site is listed. There are some highly competitive categories that may not generate much traffic. Also some search indexes are more likely to include your site if you are listed with Yahoo Directory or Open Directory Project which is discussed later in this article.

You must decide what category your page will be listed under before before submitting it to Yahoo Directory. Usually there is more than one category appropriate for your site. You have to decide which one works best for you based on several factors: relevance, number of competing sites under the category. For example my site www.yourcareerlinks.com is listed under Business & Economy – Employment And Work – Careers And Jobs – Jobs – Directories.

In order to suggest your site to Yahoo Directory, select your category and click Suggest A Site link located below upper right corner. If your category is commercial, you can list your site only through Express submission.

Express submission costs $299. Yahoo editors check your site within 7 days. Please read Yahoo instructions carefully. Your payment of $299 doesn’t guarantee automatic inclusion. If they approve it, your site will be listed in Yahoo Directory and you will pay $299 annually to maintain it in the directory.

Yahoo Standard Submission is free for non-commercial sites. Yahoo doesn’t state when your site will be reviewed with free submission. If you have time to wait, you may try this option.

3.) How To Submit Your Site To Yahoo Index

When you go to http://search.yahoo.com/info/submit.html, first option is to submit your site for free to Yahoo Search Index. Before you do that, your site must be optimized for Search Engine inclusion with appropriate titles and meta tags. Below you will see what title and meta tags look for this page:

Web Marketing, How To Submit Your Site To Search Engines

Title describes your page in a few words. META name=”DESCRIPTION” is a short outline of what your web page is about. META name=”KEYWORDS” includes keywords relevant to the page. Each page of your site may have different Title and Meta Tags

The purpose of relevant titles and Meta Tags is to help web surfers to identify sites they are looking for through descriptions and keywords. However, it is quiet hard to get top Search Engine placement ( whch is to get listed among first 20- 30 results ) these days. There are many competitors, rules and criterias are constantly changing and it is becoming increasingly difficult to obtain high ranking in the Index.

Chances are that your site is not going to be listed high with Indexes. Therefore, my recommendation is to use free submission options to Yahoo Search Index or any other Search Index for that matter unless you are an expert in Search Engine optimization and ranking. You don’t want to pay to get ranked number 256 or whatever.

4.) How To Submit Your Site To Google

Google is another major Search Engine. They offer two opportunities to market your site. You can submit the site to Google Index for free here. As I stated before, you probably are not going to get high ranking, but you might get some clicks from Google if your site will be listed.

Another option to advertise with Google is through Pay-Per-Click (PPC) Program called Google AdWords. You can read in my article about Pay-Per-Click marketing here.

5.) Open Directory Project

Open Directory Project is directory of web sites managed by volunteer editors. Inclusion is free, but it has to be approved by editor. There is no time frame as to when your site will be reviewed. If your site is not listed within a few months after you applied, you can submit it again. Open Directory is located at www.dmoz.org. You should find appropriate category for your site and submit it.

There are other Search Engines out there. Many are based on Yahoo or Google Search. For example, Alta Vista (www.altavista.com ) is now based on Yahoo Search index. Therefore, if your site is listed with Yahoo Search Index, it is probably listed in Alta Vista as well. Some offer paid inclusion in their Index such as Excite while others like Lycos offer Pay Per Click options

In my opinion, the best way to bring traffic to your site is to list it with Yahoo, Google and Open Directory Project. In addition, one should use Pay Per Click marketing which is explained in my PPC Marketing Article at http://www.webhostchecklist.com/payperclick.html .

Arkady Lubman

http://www.articlesbase.com/internet-articles/submit-your-site-to-search-engines-94944.html

Here my top 5 tips for setting up a successful Google AdWords advertising campaign and decreasing your ad budget significantly.

1. Brush up on Your copy-writing skills – The most important aspect of setting up a successful ad campaign with Google AdWords is undoubtedly the strength of the writing in your ad. If you don’t feel confident that you can compel your readers to click through on your ad then you had better make this the main focus of your learning. There are many copy-writing courses and tutorial online. Failing that you should look to pay a copywriter to write your ads. As I’ve stated this is extremely important and could well save you $100s or $1000s.

Google will price your bids according to amount of Click throughs your ad attains. So it makes perfect sense to create a compelling ad.

2. Organize your keyword into tight groups – Throwing 1000s of keyword phrases into your AdWords campaign will not work and is a recipe for losing your shirt in this arena. You must organize your keywords into small targeted groups. These groups may be as small as 3-5 different but closely related phrases.

3. Create a different ad for each keyword group – Before your ad even goes live, Google will price your bids according to how relevant your keyword phrases match your ad. It is impossible to add a broad spectrum of keyword phrases and keep the ad on track. This is impossible because in order for the ad to be relevant, according to Google’s standards, it usually has to contain the keyword phrase from your keyword group.

4. Create more than one ad for each campaign – This is the easiest and most effective way to improve on your ad click through rates. When you create a Google AdWords campaign make sure to add a second or even third ad to the campaign. When the ads are up and running on Google you will soon get the click through percentages of each ad, as Google serves each of your ads in rotation to the viewing public.

Once it is apparent which ad is pulling the most click throughs, you simply replace the other one or two and repeat the process. That way you can continually increase your ad effectiveness and subsequent ad costs.

5. Go after less competitive keyword phrases – This will take some work as the less competitive the keyword phrases usually the less amount of traffic available. So, you need to persevere, adding a new keyword group and ad every day until you are satisfied with the level of traffic. You can find 1000s of long-tail(3-5 word) keyword phrases related to your targeted market, which are going to cost very little per click through.

Another way to achieve traffic for low cost is to go after product names or the names of experts in your niche. This is a favourite tactic of Internet marketers. Product names and the names of gurus usually cost very little to rank highly on Google AdWords, yet prospects are searching for these terms everyday.

No matter how clear the instructions, getting efficient and profitable with Google AdWords is going to take at least a little trial and error. The most important thing is that you get started.

Follow the steps above in setting up your campaign and log in frequently to check your progress and ad costs. I am confident that in following the strategies above that you can significantly decrease your overall outgoings with increased profits.

Mal Keenan

http://www.articlesbase.com/internet-articles/5-powerful-and-proven-ways-to-decrease-your-google-adwords-spending-519333.html

Anytime, Did you thought who are the Top 20 Search Engine Ranking? What are the major Search Engines you should submit your web site into? I collected a list here, and here it is – Top 20 search engine ranking.

I made here a small information for the famous question, What position is my website in Google?

Basically, To see what position is a web site on Google, you can always do it manually.

But, There are some tools allowing you to do it online.

One good way to see “What position my website has in Google”, is Exact-Factor.

Have you wondered how to check – Who is linking to your web? How to determine your Links Popularity, SEO backlinks. and even more – Check Google back links, Or just check BackLinks or Yahoo back links? I’ll show how.

Check Google back links – This is easy to determine Google back links. Just search on Google link:domain.org where domain.org is your website. So that how you check Google Links.

Check Backlinks – The best way to check who is linking to you, is to search on yahoo linkdomain:domain.com.

Link Popularity – Is the number of websites linking to you.

And Last,
Do you want to increase your PageRank? Read the following tips =)

The major part how PageRank is determined is by back links, BackLinks, BackLinks. Therefore, You need to get as much back links as you can. Remember! You don’t need just quantity, You need Quality as well. Here are 10 ways to increase your Page Rank.

1. Write articles and post them on spin]articles|guides[/spin] web.
2. Write on other blogs and link to your website.
3. Write interesting text so people will link to it.
4. Offer tools (For example, Page Rank Checker) so people will link to it as well
5. Exchange Links – Ask people to link to your website, and in return, you will link to them
6. Write lists – “143 things to make your blog better” – they grab a lot of links.
7. Register to forum and put a backlink on your signature
8. Register to webs such as Free Traffic System. , and add blogs and articles there. That is a very good way.

That is some ways to increase your Page Rank.

The shortest way, as much as I checked, are 1, 2, and 8 (2 and 8 are similar).

1. Write articles on article’s webs

2. Another thing: Comment in other blogs

3. Register and create a lot of articles in few seconds in Free Traffic System

Hope you enjoyed reading it, Hopefully you learned something new or this info helped you.
Yours, Danon.
Daniel Danon.

PS: If you need any more help, Feel free to ask in my blog. I would be glad to help you with anything you might need.

Daniel Danon

http://www.articlesbase.com/seo-articles/important-information-you-should-know-about-check-your-google-position-721627.html

Article submission is a process of article marketing. The entire article marketing process consists of a few components namely researching for keywords and content, writing an article and submitting that article. Article submission software cannot write articles on your behalf unfortunately. But they do a great job in submitting articles to free article directories. The best part is you need not cough out a single cent for the software to submit articles for you. This is a huge time and money saver. The software cost is the only cost ever.

Manual article submission is slow and can take hours to days. It is simply not worth the time and energy when you can make better use of it working on your website or business. Submitting articles using paid services like iSnare and Phantom Writers is a great idea but can be costly especially for a small business. Hence, many are choosing article submission software to do the job. Another clear benefit of using article submission software is the neat formatting features most tools have. This makes it much easier to submit articles to article directories for acceptance.

Article submission software makes it faster for you to post multiple articles within a week. This ensures you can set aside time to focus on article writing and churn out more articles for posting. More articles equal more exposure for your website and more sales and subscribers. At the same time, when your articles keep appearing within the directories in the same category, you can quickly establish yourself as an expert and build credibility. People start to recognize you as an authority figure in your subject and trust you enough to sign up for your newsletter or buy your recommended products.

Since article submission software can post articles semi-automatically or automatically, you can set it and forget. It will work in the background quietly posting the articles while getting tons of high PageRank links from the article directories. This is the cheapest and in fact most free way to obtain one-way links. With Google talking a lot about Latent Semantic Indexing (LSI), articles relevant to your website topic would boost your website popularity and search engine rankings quickly.

Article submission software as I have said cannot write articles for you but does a great job in quickening article submission. This frees your time to write more articles or build other parts of your business, establish you as an expert and pull up the rankings of your websites. Till date, it is still a preferred mode of website promotion for many webmasters.

Find out at my article marketing blog on how you can make use of article submission software to charge up your web traffic and profits today.

Davion W

http://www.articlesbase.com/marketing-articles/article-submission-software-makes-thousands-for-article-writers-140290.html

A few years ago no one had heard of the term SEO. And now we have pages of terms that relate to it. The internet has quickly created new industries and thus spawned new words and phrases.

Use this list of terms as a quick introduction into the language of SEO.

IP address
Every Internet user and every server has a numeric address – they look like this 123.45.67.890.

keyword
Keyword in a word used in a search query. In SEO, web pages are typically optimized for specific keywords. Accurate keyword targeting is considered by most to be essential to effective SEO.

keyword density
A measure of the percentage of key words on a page. When keyword density is inflated artificially, it is often referred to as keyword stuffing.

latent semantic indexing (LSI)
Latent Semantic Indexing, uses statistical algorithms to retrieve relevant documents even when they do not share any of the words queried.

manual submission
The process of manually submitting a web page to a search engine or directory as opposed to using submission software or a submission service. Same as Hand Submission.

Natural Linking
Describes the hypertext links found on web sites that are part of text content and that link to expanded or add extra information to the subject.

nofollow
If you don’t want the Googlebot to follow a you can use the following tag in your href links – rel=”nofollow”

PPC
Pay Per Click. An internet advertising payment system where the advertiser only pays for an advertisement when it gets click on. So an ad may be on a page that gets 1,000 visitors but if only 6 click, then the advertiser only pays for 6.

ranking
Refers to where a web page is listed in the search results for a particular query. For example, if one of your web pages is listed a position 7 for “cat” then your page is said to have a ranking of 7 for that term.

reciprocal link
Is basically a link swap. I will put a link to your page on mine if you will give a link back from your page.

PageRank
Google’s measure of the link popularity of a page.

SERP(S)
Search Engine Results Page(s). When you search for a term in a search engine it brings back a page full of responses this is the SERP.

SEO
Search Engine Optimization. This is a collective term used to describe activities that aim to improve a web page’s search engine ranking.

sitemap
A map to your site. A sitemap contains links to every page of your site which may assist spiders to index all your pages.

spider
An internal search engine program that travels the internet following links from one page to the next and from one site to the next. As it ‘crawls” it collects information from the sites it visits and then that information is stored in the search engine’s database for using in search engine query results.

spidering
The process of what the spiders do.

Server Side Include (SSI)
Is a form of HTML command that is kept off the page and on the server. It allows the webmaster to insert the same thing on many pages and allows them to make changes to that thing in just one place. For example a navigation bar may occur on every page, but if it is set up as a SSI, if a change is needed then the webmaster only need change it once and it will automatically be changed on every page.

unique visitor
Used to describe one individual person visiting a site. That one individual may visit the site multiple times, therefore log files normally show more visits than unique visitors.

URL
URL is short for Uniform Resource Locator or Universal Resource Locator. It is the unique Internet address that every website must have in order to be located. Eg www.discover-voip.info.

With You in Technology
Adam White

Adam White

http://www.articlesbase.com/computers-articles/seo-terms-for-newbies-part-2-of-2-120824.html

SEO in a nutshell: get quality links to your site; the higher
the pagerank, the better.

The problem is that if you submit your site to a high pagerank
directory or search engine, it can take months for your site to
appear. Moreover, many high PR directories and search engines
charge big bucks for the privilege of getting listed with them.
For example, the Open Directory Project (DMOZ) directory takes
several months or more to list a site. And Yahoo charges $299
per year for a commercial site to be listed in their directory.

While it’s great to be listed in these directories and search
engines, many will automatically find and list your site free if
you have good quality links to your site. High pagerank links to
your site indicate to many search engines that other sites that
they rate highly link to you. Therefore, they conclude, your
site will probably be useful to their users. So you deserve a
higher pagerank, according to Google. And the higher your
pagerank, the better your search engine visibility. It’s part of
the SEO game and you can learn how to play.

Now here’s my secret to getting some high pagerank sites to link
to you immediately and at no charge.

First you need to create a web page on your site with a list of
links. You will be adding links to other sites on your links
page in exchange for these sites adding your link to their link
pages. So let’s call this page a reciprocal links page. You
don’t just add any site to your reciprocal links page, however.
You will be looking for high pagerank links to add to your links
page. It’s better if you include links to sites that are related
to your products or services. To make search engines happy,
limit each of your reciprocal links pages to about 50 links.

Many sites maintain their reciprocal link pages using the free
LinkMan script from PHPJunkYard. If you wish, you could do the
same, but it is not necessary. You can download this php script
from http://phpjunkyard.com

The LinkMan script allows a site’s visitors to add their links
immediately after they add links to the site on their pages. So
all you have to do is to find sites using this LinkMan script,
add their link to your reciprocal links page, and you can
immediately add your link to theirs.

Because the LinkMan script is free, the developer requires the
following notice on the links page: “Powered by Link manager
LinkMan 1.02 from PHPJunkYard – free php scripts.”

You can find sites using LinkMan then by searching for the exact
phrase “Powered by Link manager LinkMan 1.02 from PHPJunkYard”
on Google, for example. Note that there are other scripts named
Linkman, so you should not just search for “LinkMan”. Play
around with your search phrase to find also sites using earlier
versions of LinkMan.

Visit some PHPJunkYard LinkMan link pages with a browser showing
the Google pagerank. You will very soon come across a site using
LinkMan that has a high Google pagerank. Bingo! Add their link
to your reciprocal links page and then add your link to theirs.
You immediately have a free link on a high pagerank site. Free
instant SEO!

And that’s a quick and easy search engine optimization technique
you can use to generate free, high pagerank links.

——————————————–

Copyright (c) 2005 by Kempton Smith. 707 words. This article may
be freely published if its entire content and links are kept
intact

Kempton Smith

http://www.articlesbase.com/seo-articles/do-it-yourself-seo-how-to-generate-free-high-pagerank-links-quickly-and-easily-2354.html

Step 1 – Keyword Selection
Step 2 – Creating optimized Content
Step 3 – Site Structure
Step 4 – Internal Linking
Step 5 Submissions
Step 6 Link Popularity Building
Step 7 – Title and Meta tags
Step 8 Monitoring
Step 9 social bookmarking
Step 10 Testing

Step 1 – Keyword Selection

Selecting Keyword is the single most important factor in the entire search engine optimization (optimisation) process. Choosing the right and relevant keywords will not only help you in getting good search engine position and targeted traffic but it will also increase you return on investment (ROI).

Example: If you are a company based in UK providing search engine optimization (optimisation) (SEO) services. The first keyword in your mind would be definitely

Keyword Competition
SEO : 73,000,000
Search engine optimization : 63,600,000
Seo Company : 26,800,000

It is possible to get good ranking on these keywords but it will take lot of time and money instead you can target “”Seo Company Uk” and “Search engine optimization company Uk’ this way you are targeting two keyword at a time with less competition that means more chance of targeted traffic and good Search engine positions.
Keyword selection and research tools

The Overture Search Term Suggestion Tool
Site: http://inventory.overture.com/d/searchinventory/suggestion/

Word Tracker
Site: http://www.wordtracker.com/
Step 2 – Creating optimized Content

There has been lot of changes in the search engine algorithms but there is no change in the importance given to quality content. In this step we will focus on how to create optimized and unique content for high search engine positioning using the keywords we have selected in the first step.
Unique and well written content will both grab your visitor’s attention and at the same time, make them want what you have to offer. So write in keeping mind what your audience are looking for and targeted keywords.

First ask yourself some questions:

What services you offer
Do you provide the services your visitors are looking for

Do some research
Provide as much as possible information on the subject. Provide useful and unique information about your industry / subject area it can entice your visitors to visit your website in future. It has found that most of the online visitors search for information about their interests.
Content Optimization

Four important factors for optimizing content
1. Heading Tags – (H1 to H6)
2. Special Text – (bold etc.)
3. Inline Text Links – (Anchor text and alt tags for images )
4. Keyword Density – (number of occurrences of your targeted keywords in a page)

Heading Tags
By default text in these tags appear too large than standard text in a browser. We can customize it by using Cascading Style Sheets (CSS).
Tip: Do not use the same tag more then once on a page.

Special Text
It can be used in bold, colored, “”In quotes”" or (in brackets). Using special text will help draw the attention to important information and also add weight to your keywords.

Inline Text Links
Example: We provide seo services and web hosting.
You add a link to related page on your site to these bold words. it gives the reader a way to find the information you are referring to.

Keyword Density
Keyword density is the no. of occurrences of targeted keyword in the content of the page. You should not spam the targeted keyword in your content; recommended keyword density is between 4% to 10%.

Step 3 – Site Structure
You must structure your website to attract the visitor as well as the search engine spiders. The site structure will help spiders read your site. Keep the code as clean as possible so search engine spider can get to your content, where you want them to be.
Use CSS to cut down code extra code like for font style, tables, images etc…

Things to remember while planning site structure
Keep URL Short and close to Root of the site
While creating folder and files use keyword
Eg: for a page in web hosting packs www.domainname.com/web-hosting/website-hosting.html
Use Hyphens (-) while splitting name in to 2 instead of underscore (_) as shown in above example.

Step 4 – Internal Linking
Internal linking means linking to your pages within the website by way of sitemap, navigation bar, footer, header etc. The sitemap should be linked on all pages of your website to get spidered by search engines from anywhere. You should also include Google sitemap on your site to get indexed easily by Google. It adds relevancy to the linked page which directly helps in getting high rank for the linked page
Using text based links with anchor text, footer navigation and use inline text link will improve Your Internal Linking Structure. So spider can crawl it easily add relevancy to the linked page. The closer a page is in clicks from your homepage. The higher the value the page rank is assigned.
Step 5 Submissions

Where to submit:
o Search engines
o Web directories
Major search engines to submit
Google.com | yahoo.com | Msn.com
Major web directories to submit
1. Yahoo (paid)
2. Dmoz.org (most important)

http://www.about.com/

http://www.incrawler.com/

http://www.jayde.com/

3. http://www.wowdirectory.com/

Step 6 Link Popularity Building

There are 2 ways of building Link popularity
o Reciprocal link building (2 way link building)
o Non-reciprocal link building (1 way link building)

Reciprocal link building

There are some basic rules to follow when exchanging links:
Relevancy is more important
Check and make sure the reciprocal link aren’t being blocked and pages are indexed
Link pages with more than 50 links aren’t worth exchanging with

Non-reciprocal link building

It can be in form of paid link, directory listings, social bookmarking, article publishing ,blogs and press releases
Step 7 – Title and Meta tags

Once you have planned and completed the site structure and content integration. Its turn for Title Meta and Description. Unique and optimized title and Meta tags are really helpful in achieving higher search engine positions

Title:
this tag represents information of page this can be in browsers header bar

Meta keywords:
This include the targeted keywords for that particular page

Meta description:
The Meta description shows on the SERPS (search engine results page). It is used in describing the products / services you offer to your customers, you can describe specific pages within your website that shows in the search results page.
You can describe your pages the way you want them to be seen by your visitors in the SERPS (search engine results pages)
Next is alt tags, Alt tags is a white hat SEO practice used very commonly by search engine optimizers

An example of alt tag:

Step 8 Monitoring

There are three basic things in the monitoring process. They are:
Monitoring your search engine positions:
You can go through the searches manually, you can use software like IBP to check your rankings or you can use online. There can find many related Seo tools listed here http://www.seocompany.ca/tool/seo-tools.html

Monitoring Back Links

Schedule weekly checks of how many backlinks you have and are your link partners still linking to you
Monitoring Changes in the Search Environment
The last thing you will have to monitor is for changes with the search engines themselves.
Visiting forums and subscribing to newsletters to keep yourself updated about search engines algorithm changes

Step 9 social bookmarking

The social bookmarking is used by many people to bookmark their pages and websites. Using the social bookmarking visitors can bookmark the sites listed in the social networking websites. The popularity of the websites in the social bookmarking world gauged by most favorites websites among the visitors. The most bookmarked website obviously will get more traffic than others and it can also help improving your search engine ranking in major search engines.
How does it work?

In a social bookmarking system, users store lists of Webpage Urls, which they find useful. Often, these lists are publicly accessible, and other people with similar interests can view the links by category, tags, or even randomly. Some social bookmarking systems allow for privacy on a per-bookmark basis.
Most bookmarking websites allows to enter multiple tags for your web pages in order to be searched by the visitors that helps social bookmarking visitors to get relevant and accurate search results for their keywords.

Advantages
1. Social bookmarking helps in promoting your website users market your site.
2. It indirectly helps by building a brand.
3. Generates targeted traffic.
Some important social bookmarking sites
Dig.com | Blink |Del.icio.us |Digg |Furl |Google |Simpy |Spurl |Y! MyWeb
Step 10 – Testing

You have created a great design and added SEO elements to your site. Now its time to see if all that hard work done has achieved the main goal of reaching the visitor and to convert them to a customer.

o Check for broken links :
o Other script errors
o Ease in navigating site
o visual appeal of the site
o placement of content
o are you able to find what u are looking for

You have created a great design and added SEO elements to your site. Now you should test your website for errors (i.e. 404 not found error, script errors etc.).
Check for broken links :
Other script errors
Ease in navigating site
Visual appeal of the site
Placement of content
Are your visitors able to find what they are looking for?
”

Sandeep Tyagi

http://www.articlesbase.com/seo-articles/the-ten-important-steps-for-optimizing-your-website-for-search-engines-67620.html

RSS is basically Really Simple Syndication written in XML code. It allows a script to run in a RSS Reader or on your website that allows updated content that you subscribe to automatically become up to date as soon as it is published.

The great thing about this is that you can always have fresh content on your site without having to do any updating or babysitting.

Search engines have been known to eat up RSS feed content on web sites. They love to deliver new information to visitors. One thing to remember is that the feed must be displayed in HTML format. Search engine spiders do not read java script as plain text, so it is essential to better placement that HTML code be placed in your site instead.

There are several programs that do all the hard work for you. RSS Equalizer is easy to install and lets you customize your feeds to fit your particular subject content you need. It all works on your web server backend. You log in, set up the categories of feed you want, test them, and place them on your site. No need to update, it’s all automatic.

Next, does your site have an area that you can ad RSS feed content to? You can ad some to the home page. In the setup, you can set how many topics you want listed on a page.

It is only relevant to the engines if the keywords you are trying to place with also reflect in the RSS content. So the keywords must be in the title tag, keyword tag, description tag, page content, and RSS feed content for best results.

Try testing a secondary page that is not your home page. Optimize your web site for best placement, and then add the RSS content. MSN will pick it up very quickly, Yahoo, and Google will be soon to follow. If certain content doesn’t work, go back to the sites where you pulled the RSS feeds from and see if there is more keyword relevant content.

For example you can pull an SEO related feed that will have SEO in every topic. Ten topics to the feed, that’s 10 keywords added to your page content.

Keep an eye on it for the first few weeks. If it is getting you into the listings, you are doing great. You have a robotic editor keeping your site in great position.

Good luck and have fun not matter what you do.

Shawn Hickman

http://www.articlesbase.com/seo-articles/rss-feeds-and-search-engine-optimization-95253.html